by Lesley-Anne Longo
Published at 2015-07-08
Are you thinking about self-publishing a book? Many people feel they have a book idea rattling around in their head, just waiting to be written. If you are one of those people and you decide that now is the time to get that book onto the page, I have some things you might want to think about.
First, if you would like to write this book just for the joy of writing it---perhaps it's a memoir to share with your children, or a short story you'd just like to see in print---then the following points might not apply to you. If, however, the goal is to self-publish your work and to make some money with the sale of your book, this blog is for you.
Chances are, you’ve chosen to write about something you’re passionate about or, at the very least, interested in. Use that knowledge to include things that would make YOU pick up a book.
If you’re writing a history book, think of other history books you’ve read—what was it that made you keep reading? What did you like or dislike about the book? If you’re already an avid reader of the genre you’re writing in, do some research to see if other authors have written about your idea. If there are already too many books on your idea out there, tweak it so that it stands out from the crowd.
The more original your idea, the better chances you have of selling your work.
Know your audience (and why it’s important)
To sell your book, you have to know two key things about your audience: (1) where to find those readers, and (2) how to appeal to them. What specifically will make them want to pick up your book, out of the hundreds that are available? (Yes, hundreds. This is why originality is so important.)
Find out where your potential customers/readers hang out: what social media sites do they frequent? Where do they leave the most comments or reviews? Do they subscribe to any newsletters? Do they belong to Goodreads: what are they reading? Check out user-created Pinterest boards for other books in your genre, and look at Facebook groups about the genre you’ve chosen, or dedicated to authors you admire. Find out what your audience of potential customers are saying (to each other, and in general) and use it to your advantage.
Taking the time to research your audience means you’ll know exactly where to find them and exactly what they are looking for. For more information on researching your audience, check out our Author's Guide to the Pre-Publishing Editing Process.
Book marketing is so much more than simply posting your book on Amazon or Kobo and waiting for the money to roll in. At TEC, we know that marketing your book can be a full-time job on its own! Here are a few book marketing tips that you can use to get the most bang for your buck:
Writing a book and putting it out there into the world is hard work, but it can be very rewarding too. And, if you’re smart about it and do your homework, you can even make a little money at doing what you love.