Client: Rotman–University of Toronto Press Publishing (2019)
Project: Design Works: A Guide to Creating and Sustaining Value through Business Design by Heather M.A. Fraser
Specialty: Design Works is a second-edition collection of best practices that serves as a leader’s guide to driving innovation within the enterprise through the strategic and design-inspired practice of Business Design. It is well recognized that enterprise success requires ongoing innovation to create new value and sustain success. That requires a disciplined integration of exploration, sound strategic decision-making and leadership at all levels of the enterprise. While the resurgence of design thinking has proven to catalyze fresh thinking, it can fall short if not fully integrated with the business strategy of the enterprise, mindful stakeholder engagement and the evolution of enterprise management systems.
TEC’s team indexer created a back-of-the-book index for this second edition of Design Works.